Are you struggling to sell your online course? Do you find it challenging to reach out to potential customers and convince them to buy your course? Worry not; email marketing can help you solve this problem. Let’s discover some strategies how to use email marketing to sell your course.
What is email marketing?
Email marketing is a digital marketing strategy that involves sending emails to a group of people to promote your product or service. Why is email marketing so widely used? Well, because it’s the cheapest way to do a proper marketing campaign. You only need to have an email provider.
With email marketing, you can target your audience based on their interests, demographics, and behavior. You can easily segment subscribers and then send specific emails to specific group of people.
How to Use Email Marketing to Sell Your Online Course
Using email marketing to sell your online course is a process that involves the following steps:
Step 1: Choose an Email Provider
The first step in using email marketing to sell your online course is to choose an email marketing service provider. There are several email marketing service providers available, such as Mailchimp, Aweber, ConvertKit, and GetResponse.
You should choose an email marketing service provider that fits your budget, has the features you need, and integrates with your website or online course platform. Namecheap also has excellent options when it comes to email hosting.
Step 2: Build an Email List
Before you start sending emails to promote your course, you need to have a list of subscribers who are interested in your course. You can build your email list by offering a free resource or lead magnet to your audience in exchange for their email address.
Lead magnets can be anything from a free e-book, a video tutorial, a cheat sheet, a checklist, templates (Excel, Notion, Social Media Templates, etc.)
Step 3: Segment Your Email List
Once you have your email list, you need to segment it based on your subscribers’ interests, demographics, and behavior. Segmenting your email list will allow you to send targeted emails that are more relevant to your subscribers.
Every email provider (Aweber, Brevo, Mailchimp) has that option. Once your subscribers enters your mailing list, you can then put different tags to their emails and that is how you segment your list.
Step 4: Craft Your Email Content
The content of your email is crucial to the success of your email marketing campaign. Your email content should be engaging, informative, and persuasive.
Your email should also have a clear call-to-action (CTA) that encourages your subscribers to take action.
Personalize Your Emails
Personalization is essential to the success of your email marketing campaign. Personalized emails have a higher open rate and click-through rate than generic emails.
You can personalize your emails by using your subscriber’s name in the email, segmenting your email list, and sending targeted emails based on your subscriber’s interests.
Use Attention-Grabbing Subject Lines
Your email subject line is the first thing your subscribers see when they receive your email. Your subject line should be attention-grabbing and compel your subscribers to open your email.
A good subject line should be short, clear, and relevant to the content of your email.
Provide Value in Your Emails
Your subscribers will only open and read your emails if they provide value to them. Your email content should be informative, educational, and engaging. You should also provide your subscribers with free resources, tips, and advice that are relevant to your course.
Step 5: Send Your Emails
After crafting your email content, it’s time to send your emails to your subscribers. You can use an email marketing service provider like Mailchimp, Aweber, or ConvertKit to send your emails.
These email marketing service providers have features that allow you to automate your email campaigns, track your email performance, and segment your email list.
Timing is Everything
The timing of your email is essential to its success. You should send your emails at a time when your subscribers are most likely to read them. The best time to send your emails depends on your audience’s demographics, behavior, and time zone. You can use email marketing service providers’ features to schedule your emails and send them at the right time.
Step 6: Monitor and Optimize Your Email Campaign
Monitoring and optimizing your email campaign is essential to improving your email marketing performance. You should track your email open rates, click-through rates, and conversion rates to see how well your email campaign is performing. You can use this data to optimize your email campaign and improve your email marketing results.
