OptinMonster Review: The Best Lead Generation Tool for Your Business

Do you need help boosting conversions, generating more leads, and increasing sales? Then, you need the best lead generation tool to help you achieve that. This OptinMonster review will give you a complete insight into this powerful tool and show how it can help you scale your business.

If you had questions such as: Should I use OptinMonster? Is OptinMonster worth it? What is OptinMonster used for? Is OptinMonster any good?; then, this is the review that you have been waiting for.

In this OptinMonster review, I will go over OptinMonster features, templates, pricing, and more.   

What is OptinMonster?

OptinMonster is an all-in-one lead-generation tool that will help you generate leads without hassle. It offers a variety of opt-in forms, exit-intent popups, and other conversion tools to ensure that your marketing campaign is successful.

It also has a built-in CRM for tracking leads and is compatible with all major marketing automation platforms such as HubSpot, Marketo, and Infusionsoft (Keap). The interface is very clean and easy to navigate, and it’s also effortless to start with.

Can you use OptinMonster to add a new page to your website? Yes, OptinMonster offers a drag-and-drop page builder that makes adding landing pages as easy as can be.

It’s not just a tool for creating popups. This software can help you to generate leads, increase conversions, and boost your sales.

Lead generation starts with a Call-to-Action (CTA) campaign on your blog or website. Call-to-action is asking your audience to do something:

• Sign up for the email newsletter
• Join webinar
• Download a PDF or some other resource
• Use a discount
• And much more

For their email address, you (a marketer) are giving something in return. With OptinMonster, you can achieve just that: create the best campaign to turn visitors into customers.

OptinMonster Review: How to generate leads?

Lead generation can be easy. And OptinMonster has all the features that will trigger more pageviews, reduce cart abandonment, and increase sales conversion. Let’s explain OptinMonster features:

Campaign Types

OptinMonster offers a variety of campaign types and templates to create attention-grabbing offers for your visitors. It’s not just about pop-up campaigns but strategically designed campaigns that provide maximum engagement.  

OptinMonster offers the following campaign types:

• Lightbox popups
• Slide-in Scroll Box
• Countdown timer
• Inline forms
• Floating bar
• Fullscreen welcome mat
• Coupon wheel opt-ins
• Playbooks
• Sidebar forms
• Content locker

After this, you can choose from 100+ templates to help you create your campaign faster. Many companies use these templates, and they guarantee results.

You don’t have to worry about hiring a graphic designer or coder to set up a campaign for you. Templates are here to make this job easy for you.

By offering different campaign types and templates, OptinMonster ensures that your website or blog is utilized in the best way possible. That means when you include many different campaign types on your website or blog; your visitors are likelier to turn into customers.

Each campaign type acts differently; some are more likely to capture the user’s attention.  

Sometimes having only one campaign type can lead to monotony, and your visitors will stop noticing your campaign. But, once you add variety and combine a countdown timer campaign after you have a full-screen welcome mat campaign, you will make your visitors think more about your offers.

Ease of Use: Drag ‘n’ Drop Builder

Once you pick your winning campaign type and template, you can easily modify the campaign with a drag ‘n’ drop builder.

OptinMonster’s powerful drag & drop builder allows you to create visually stunning opt-in forms optimized for the highest conversion rates. You can start with pre-made templates and customize them to make them yours.

The best thing is that OptinMonster leads you every step of the way and shows you a preview of your campaign for desktop and mobile. That way, you can optimize your campaigns for smartphones and tablets.

With drag-and-drop simplicity, you can customize the message, colors, images, fonts, and everything else to create a layout that matches the look and feel of your website.

You can add elements to any campaign, including images, dividers, buttons, videos, countdown timers, and more.

One very cool feature is MonsterEffects. You can choose from 26+ attention-grabbing animations and sound effects. When a campaign pop-up on the screen, your visitors will hear a sound. Those effects grab attention.

Drag ‘n’ drop builder decreases the learning curve and lets you focus on money-making instead of programming.

Campaign Triggers – Setting Display Rules

Personalization is key to success, and the same goes for marketing campaigns. In fact, brands that use personalization see significant increases in customer engagement, 20% more sales opportunities, and 18x more revenue.

With OptinMonster, you can detect your visitors’ behavior and use smart triggers to display the right campaign to the right person at the right time.

Once you design your campaign and make it visually appealing, you can choose from many display rules. You can set up your campaign to show up when:

• A new visitor comes to your site
• A visitor clicks on a specific page
• A visitor is leaving your site
• A visitor comes from a specific location
• A visitor is inactive for a specific period
• And so much more

These rules let you control your campaign entirely and target the right visitors.

Integrations

Connecting OptinMonster with your email marketing software or any other tool is essential to utilize OptinMonster in the best way possible. Selecting your integrations is the next step in completing your campaigns.

OptinMonster works on all types of websites. Whether you are using WordPress, Drupal, Joomla, or a static HTML website, OptinMonster will seamlessly integrate with your website.

eCommerce integrations include Magento, Shopify, BigCommerce, WooCommerce, Volusion, and PrestaShop.

But most importantly, OptinMonster integrates with all the major email marketing service providers such as MailChimp, AWeber, InfusionSoft, SendinBlue, CampaignMonitor, ConstantContact, and dozens of more integrations.

With integrations, you can achieve the following:

• List segmentation: OptinMonster’s List Segmentation tools allow you to reduce abandonment and list churn by providing relevant and personalized experiences for your visitors and email subscribers.
• Lead sharing: no need to manually add leads to your lists. OptinMonster automatically connects with the email marketing software of your choice and shares leads.
• Success tracking script: this feature solves the problem of inactive visitors. You can easily retarget your visitors on other sites as well.
• Smart tags: let you quickly identify your leads and customer, and that way, you can provide a personalized experience.

Insights

Statistics are essential to make the right decision for your business. Each campaign will bring different results, and only some will perform well.

OptinMonster’s Conversion Analytics makes it easy to get the stats that matter so you can improve lead generation.

With Conversion Analytics, you can analyze clicks, views, and overall conversion rates for your opt-in campaigns.

You can also perform A/B testing with one click and see what converts best.

And nothing matters more than revenue. With OptinMonster, you can track every dollar you make with each campaign. Revenue Attribution combined with A/B Split Testing allows you to declare winners based on how much money your campaigns bring in.

Pricing

OptinMonster has four different pricing options.  These plans are flexible, and as your business grows and you need more features, you can easily switch to a higher-priced plan.

These different plans are perfect for all business sizes and types, whether you are just starting and creating your first blog or owning an eCommerce shop and generating millions in revenue.

A growth plan offers the best features and tools. But the Basic plan is perfect for beginners who are just getting themselves familiar with lead generation.

All plans are affordable because lead generation is vital in scaling your business and generating revenue.

OptinMonster Final Thoughts

OptinMonster is the best lead generation tool that seamlessly integrates with other software. It has an easy-to-use drag-and-drop builder, an intuitive dashboard, a vast campaign selection, and high-converting templates.

If you are thinking about which tool you need for your website, then OptinMonster is the first option for lead generation. It’s worth every penny and can help you monetize your site quicker than expected. You can read more about product reviews on our blog.